Web design is an Art in and of itself.  Not unlike Engineering -  the site has to have the fundamental building blocks and properly aligned framework to be able to support the infrastructure and layers of content and graphics.   It must allow for programming and smooth integration of 3rd party resources in an open source environment.  By using open source standards we ensure that irrespective of the browser environment the website will worX!.

We believe that an effective website should take into consideration all of the following:

• Foundation - Content Management System - Open Source
• Template - Creating a consistent, professional website that uses CSS compliance and integrates with company branding and targets the demographics of the audience
• Responsive - Creating a web presence that is fast loading and uses the latest technology
• Search Engine Optimizations - Ensure that the infrastructure of the web site is compatible to search engines and search engine traffic maximized in the design of the website
• Marketing Hub - that the new web presence meshes with all marketing functions of the organization
• Quality Assurance - The new web presence is tested with all browsers and then commercially hosted with daily backups implemented and safety/security measures in place on the hosting platform 
• Hosting - reliable hosting on state of the art, fully redundant hardware from Cisco and other premium network providers all housed in a secured datacentre supported by qualified technicians
• Analytics - The new web presence will have Google Analytics installed and all areas of the site will be tracked and weekly reports generated.  This will help streamline the overall reach and appeal to the targeted web audience.  This also allows for modifications and changes to improve poorer performing areas of the web presence

Keep In Mind

Generally it is recommended that customers who have small websites that are not updated regularly to develop static HTML websites because they are compliant to web standards and are better for search engine robots and spiders. Larger web presences that require frequent updating or other specialized features should choose a web content management. A CMS holds images and content in a database and an interface is created to allow users to update the database, and hence the website. Most open source CMS solution's have been specifically designed to incorporate keywords, page descriptions, title tags, url names and alt tags.

The flexibility and choices available are quite impressive and will make your web presence even more effective.