Introduction to SugarCRM

Sugar CRM Suite is one of the most popular customer relationship management (CRM) systems available today developed by SugarCRM Inc. In fact there are three different versions of this software. Sugar CRM OS is freely distributed and customizable, and possesses a rich set of features. The implementation of SugarCRM in your business will improve your customer service and will help you to closely monitor your company performance. SugarCRM is suitable for all kinds of businesses. With WebworX hosting you can use all Sugar CRM OS features.

What exactly is CRM?

"CRM (Customer Relationship Management) - Customer information acquired from sales, marketing, and support that is captured and stored in a centralized database." - dictionary.com

What is CRM?

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively.