Part 1:

The real truth about search engine optimization is that there is no “silver bullet” any more. It used to be true that you could stuff a few keywords into some metatags and you get lots of traffic. Now, search engines are much smarter. Google recently released its patent #20050071741 on its "Information Retrieval Based on Historical Data" (that's that little search page to you and me). In the document were over 118 factors that effected a web site's position in the search engine's rankings!