Communications Strategy - Marketing | Action Plan - Marketing| Crystal Wind WebworX™

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Tactical Command

Action Plan - Marketing

Communications Strategy - Marketing

We help our customers plan the strategies and build a master battle plan. Intensifying the marketing initiatives, particularly to establish a Web Site as a brand name is crucial to cutting through the clutter.

That plan should include:

Fully integrated marketing communications plan establishing high recognition of Web Site.
Focusing on indirect /viral marketing, interactive promotion and strong public relations.
Using highly visual and content rich information that establishes a consistent, high recall image for the Web Presence.
Printed materials that support the web site used in conjunction with promotions and presentations that invite essential audiences to interact with the Web Site.
Planning to utilize the WEB and the Internet as a key integral part of the advertising media mix.
Announcing sales incentives such as contests and draws that reinforce the messages on the web site and dovetail with the branding and positioning initiatives.
Using this window of opportunity to gain wide exposure in trade and mainstream media in important markets.
Using editorials, product reviews seminars and trade shows to show the web site and get people to interact with it.
An initial advertising budget should be established to quickly build a Top of Mind presence nationally and establish credibility.

Communications Strategy - Marketing

Gimme the WorX Now!

Word - McMech

"These days it is hard to find a company that exceeds expectations. Crystal Wind WebworX is a company that has done just that. Tony and his team listened to what we wanted and developed our website with more features and in less time than we had expected, and with-in budget. We are fortunate to have Crystal Wind as our webmaster"

Tom McDonald
www.mcmech.ca